Sandro Catanzaro Takes His American Dream to Mars and Back

Share on Facebook
Share on Twitter
Share on
LinkedIn
+

This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet!

Guest:

Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain & Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever.

Get new episodes of JobMakers in your inbox!

Related Posts

Who will train Portland to love transit?

/
So, back to Randal O'Toole's Debunking Portland. Everyone would…

Savonarola still wrong: another lesson from the mortgage mess

/
I lead with a fire-and-brimstone Renaissance preacher partly…

Portland is a City that Doesn’t Work?

/
I walk to work, and I cannot for the life of me understand how…

A LOT of GBH tote bags

/
I like "Sesame Street," as I don't think pre-school children…

A Big Wet Kiss for Racinos

/
The Globe's Stan Grossfeld plants exactly that in today's Globe…

Do we know how to pick ’em?

/
From the Worcester Telegram & Gazette: The Devens boom, an editorial…

Massachusetts and the Copernican Principle

/
In rough terms, the Copernican Principle states that we should…

Quo Vadis?

/
Ross Gittell in the New England Journal of Higher Education/Summer…

Counterintuitive Thoughts on Healthcare Costs

/
Back in October, we released a paper on business costs in Massachusetts.…

Thoughts on housing and Middle Cities

/
Housing is critical to the viability of Middle Cities, because…