Sandro Catanzaro Takes His American Dream to Mars and Back

Share on Facebook
Share on Twitter
Share on
LinkedIn
+

This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet!

Guest:

Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain & Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever.

Get new episodes of JobMakers in your inbox!

Related Posts

Today, I want to be…

/
Veronique de Rugy of the American Enterprise Institute. Why? I've…

A non-conventional pain in the butt, but. . .

/
Jeff Jacoby was right on in his Globe op-ed of May 6th on the…

If you think education is expensive, try foreclosure.

/
This year's collapse of mortgage lending—also rendered as a…

Only big businesses move, right? Wrong!

/
Even if we lose all our headquarters, even if big business expansions…

A Troubling Pattern Emerging?

/
Friday's Globe has two articles on recent actions by the Governor…

Unemployment Insurance — Why You Should Care

/
The irascible Jon Keller gets it exactly right in a recent post…

Build it and they will come?

/
I think we have heard that one before. So now we are going to…

Crime in Urban Areas – Perception and Reality

/
At Pioneer's February conference on Revitalizing Middle Cities…

Rehabbing Urban Redevelopment: Working Paper on Building the Next Urban Economy

/
This report surveys 14 Massachusetts cities outside the immediate…