Sandro Catanzaro Takes His American Dream to Mars and Back

This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet!

Guest:

Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain & Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever.

Related Posts

State budget: Late and not so great

1 Comment

/

July 3, 2011

With the next fiscal year now the current fiscal year, it’s…

https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png 0 0 Taylor Armerding https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Taylor Armerding2011-07-03 16:14:412012-10-11 17:27:58State budget: Late and not so great

Did the 2009 stimulus work?

0 Comments

/

June 7, 2011

Economics21.org provides a graphical representation of the stimulus…

https://pioneerinstitute.org/wp-content/uploads/updated-unemployment-stimulus-graph.png 700 1056 Jim Stergios https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Jim Stergios2011-06-07 14:38:252012-10-11 17:28:44Did the 2009 stimulus work?

Squishy jobs

0 Comments

/

June 3, 2011

What to make from the latest jobs report? After the April…

https://pioneerinstitute.org/wp-content/uploads/BBC-TV.jpg 179 282 Jim Stergios https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Jim Stergios2011-06-03 12:41:372012-10-11 17:28:54Squishy jobs

The ‘Big Shrink’ – Massachusetts Firms’ Dramatic Drop in Size

0 Comments

/

June 2, 2011

Pioneer Institute study calls on lawmakers to respond to state's inability to create jobs

https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png 0 0 Editorial Staff https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Editorial Staff2011-06-02 16:58:372015-03-09 02:32:14The ‘Big Shrink’ – Massachusetts Firms’ Dramatic Drop in Size

Mend over matter

0 Comments

/

May 31, 2011

For those of you who are inclined to think that Massachusetts…

https://pioneerinstitute.org/wp-content/uploads/TX-v-US1.jpg 893 449 Jim Stergios https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Jim Stergios2011-05-31 09:57:352012-10-11 17:29:13Mend over matter

It’s not where the gov is, it’s the business climate

0 Comments

/

March 23, 2011

The timing was lousy. Gov. Deval Patrick was on his big “trade…

https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png 0 0 Taylor Armerding https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Taylor Armerding2011-03-23 15:15:132012-10-11 17:31:50It’s not where the gov is, it’s the business climate

American Exceptionalism

0 Comments

/

March 7, 2011

American exceptionalism does not spring from our economic or military power but rather from America's pioneer spirit.

https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png 0 0 Stephen Lisauskas https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Stephen Lisauskas2011-03-07 11:09:242012-10-11 17:32:11American Exceptionalism

“For small businesses, a hesitancy to hire”

0 Comments

/

February 14, 2011

An illustrative piece in the Boston Globe today by Megan Woolhouse…

https://pioneerinstitute.org/wp-content/uploads/broken-piggy-bank.jpg 263 350 Joshua Archambault https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Joshua Archambault2011-02-14 15:45:492012-12-04 17:30:02“For small businesses, a hesitancy to hire”

WBUR RadioBoston: State Bets On The Future Of Industry

0 Comments

/

February 8, 2011

WBUR interviews Pioneer Executive Director Jim Stergios on whether the state should be targeting particular industries for tax incentives and other benefits.

https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png 0 0 Editorial Staff https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Editorial Staff2011-02-08 22:34:032012-12-11 22:40:05WBUR RadioBoston: State Bets On The Future Of Industry

GLOBE OP-ED: Mass. cities need new deal with public employees

2 Comments

/

December 22, 2010

The Mayor of New Bedford-- one of Pioneer's Middle Cities--…

https://pioneerinstitute.org/wp-content/uploads/light-bulb.jpg 336 448 Joshua Archambault https://pioneerinstitute.org/wp-content/uploads/logo_440x96.png Joshua Archambault2010-12-22 12:53:142012-12-04 17:30:18GLOBE OP-ED: Mass. cities need new deal with public employees