Editorial Staff

Sandro Catanzaro Takes His American Dream to Mars and Back

/in , , , /by Editorial Staff
Share on Facebook
Share on Twitter
Share on
LinkedIn
+

This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet!

Guest:

Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain & Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever.

Get new episodes of JobMakers in your inbox!

Related Posts

Mapping Mass Migration: New Census Data Shows Continued Out-Migration from Massachusetts to Competitor States

"Mapping Mass Migration" is Pioneer's new newsletter covering…

Pioneer Institute Offers Blueprint for Federal Administrative Reform

Proposed changes to rulemaking and grantmaking will boost accountability and state policy innovation

The House Call – Mayor Wu Wants to Overhaul Boston’s Arcane Development Approvals Process? Here Are Three Reform Options

Pioneer Institute is debuting The House Call, a monthly newsletter covering housing-related news and market trends in Massachusetts. The first issue explores reform options for Boston's arcane development approvals process and major reform items from the state's November 2024 economic development bill. Read our December issue today!

Pioneer Institute Releases Examination of  Metropolitan Housing Markets; Obtains Insights Into Improving Affordability 

Boston, Mass. – A Pioneer Institute review of reforms enacted in metropolitan areas across the country finds that to achieve more affordable housing in the coming decades, Greater Boston should focus on policies such as making it easier to build small multi-family projects, retrofit commercial areas with new housing, and loosen parking and minimum lot size requirements.

FY2026 Consensus Revenue Hearing – Forecasting of Revenues is Tricky Business

The next major event on the legislative calendar is the FY2026…

Pioneer Institute Study Finds Massachusetts Saw Four-Fold Loss of Income to Net Outmigration

Net loss accelerated in recent years; main reasons include high taxes, housing and healthcare 

Massachusetts Job Market Bears Watching

The Bureau of Labor Statistics' most recent national jobs report…

McAnneny October Monthly Musings – Ballot Initiatives

Election season is upon us.  In a few short weeks, voters will…

Pioneer Institute Study Finds Wide Range of Approaches to Compliance with MBTA Communities Law

Lexington’s approach seen as a model BOSTON – As Massachusetts’…

Is Massachusetts at a Turning Point – 10 Data Points That Give Me Pause

Massachusetts tops the charts in many studies.  Best public…