Oddity in Latest GOV Poll

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State House News Service (despite its small size, per the Globe) has a new Governor’s poll out this AM.

What I’m having trouble reconciling is Charlie Baker’s small name identification and his vote total.

His favorable/unfavorable ratings break out to be 21% to 17%, with the remainder being “no opinion/never heard of”.

Yet he grabs 28% of the vote. What does this mean?

It has to mean with people who profess to have ‘no opinion’ or have never heard of Baker are picking him as their candidate. Or people who view unfavorably are voting for him. Either way, that’s strange.