NCAA

Collegiate sports continue to grow as an enormous commercial enterprise nationwide, and this increasing popularity has presented lucrative opportunities for participating schools. The allegiance fans have for ‘their school’ has become a reliable source of revenue for many colleges and universities, many...

The world of collegiate athletics is, besides great entertainment, a monumental cash cow. In April, the NCAA extended its March Madness TV contract with CBS by 8 years – adding $8.8 billion on what was already a $10.8 billion deal. This works...